For the last couple of years things got complicated in terms of alternative monetization of Android apps on Google Play and other appstores, for many reasons: copyright issues, Play Protect, customer abuse reports and others. Considering that fact, many of our partners moved on to building their own sites and portals with APKs, MODs and various apps and games for Android, including, but not limited, their own developed apps.
However, this monetization approach also had a lot of issues, such as:
1. Penalties from search engines. It is understandable, that they can’t tolerate sites full of APKs stuffed with aggressive ads.
2. Penalties from Android proprietary built-in protection tool called Play Protect. The bad part here was that freshly integrated apps got banned and removed by Play Protect within 24-48 hours, so the only real solution was to re-build hundreds and thousands of apps every day, which was a mess.
3. Bad user experience and complains in “comments” section for most of apps.
Keeping all those issues in mind, we decided to make some tool, that would be deprived of such problems, and we made it.
The solution is called “custom links”, and it has a whole bunch of advantages in comparison to any other APK monetization solutions, specifically for non-appstore distribution:
1. No penalties from search engines – your APKs stay clean and you don’t need to rebuild them every day.
2. No penalties, blocks or forced silent uninstalls from Play Protect, because these custom links generate a unique complex APK twice a day.
3. No complains from users – eventually they get exactly the same APK which they intend to get. No user experience will be broken.
4. Thanks to this specific APK, the most important advantage here is tremendous clicks-to-installs conversion rates (30%+) and fantastic retention rates (60%+). To put it simple, 100% of your site audience will get this APK in a matter of days and then this APK will be generating impressions for weeks and even months.
5. The easiest integration as possible, without the need to maintain or control this format anytime later. Basically, it’s just like integrating a popup ad.
6. Any other advantages of Madmobile stay at the place, as always – awesome and flexible support, NET7 WEEKLY payouts, up to 90% revshare, very decent CPM rates and no fraud issues or whatever.
7. While focusing on Android-specific software resources, our custom links work perfectly well for any kind of sites with mobile traffic. Also, they are exceptionally useful for driving direct APK download traffic, both paid and organic.
8. Finally, we are ready to offer our partners CPI payouts! (For verified partners only). You can get up to 10 cents for US install instantly! However, please keep in mind that revshare will eventually get you much more.
9. So how much can you generate with our custom links? 10К low-grade installs (Tier 3: IN/ID + many chinese unstable vendors), you can get up to $100 in the first 3 weeks, then $100 in the next 2 months. Right now case studies are in the process of gathering the data, since it is pretty time consuming, but we can show some internal stats on your demand.
How custom links work :
1. A user gets to your portal and hits “download” button for any of your apps.
2. Then the user downloads our unique customized APK, which is already renamed as the target app or game, which a user wants to download. e. g. Minecraft-1.1-mod.apk, or any other name, depending on the downloaded app. This part is totally automated and doesn’t require anything from our partners. Alternatively, in case of limited APK files, they can be named manually without any integration at all.
3. The user installs the app, which seems corrupted to him, however, this app stays on the device and starts generating impressions.
4. All other downloads from your portal, except this first one for the next 24 hours, are original, and user gets exactly the kind of app he wants to download. This is also highly customizable and you can set any time interval between these “non-original” downloads.
Basically, custom link is just a smartlink with automatic download function of a very special and sophisticated APK file.
So, sign up and ping us via email, we’ll be happy to help and set things up!
Your Madmobile team.