This information will be useful for our traffic brokerage partners, who are able to target the traffic by manufacturers. Let’s talk about the retention – the ability of our service to generate ads on various types of devices.To put it simple, there are two types of retention – technical and human based. While we are taking care of the latter, it’s up to our partners to improve the technical retention.
Doing this is simple – just target the right manufacturers.
The best performing vendors are the ones that are mostly present in Tier 1 and Tier 2 countries and less – in Tier 3 countries.
The best one is, of course, Samsung. Its’ retention looks like this:
That means, that our service will keep running for months – at least approximately 25-30% of initial installs.
The same good retention can be observed on Motorola, Asus, LG, Nokia, Lenovo, Sony, Alcatel, HTC, Asus and others international vendors.
The bad retention looks like this:
This is typical for Chinese vendors, largest of which are Huawei, Xiaomi, Oppo and Vivo.
Please avoid targeting these ones, because it would be just a waste of money and, while targeting good-performing vendors, you would increase your ROI dramatically.