Few words about retention

This information will be useful for our traffic brokerage partners, who are able to target the traffic by manufacturers. Let’s talk about the retention – the ability of our service to generate ads on various types of devices.To put it simple, there are two types of retention – technical and human based. While we are taking care of the latter, it’s up to our partners to improve the technical retention.

Doing this is simple – just target the right manufacturers.

The best performing vendors are the ones that are mostly present in Tier 1 and Tier 2 countries and less – in Tier 3 countries.

The best one is, of course, Samsung. Its’ retention looks like this:

That means, that our service will keep running for months – at least approximately 25-30% of initial installs.

The same good retention can be observed on Motorola, Asus, LG, Nokia, Lenovo, Sony, Alcatel, HTC, Asus and others international vendors.

The bad retention looks like this:

This is typical for Chinese vendors, largest of which are Huawei, Xiaomi, Oppo and Vivo. 

Please avoid targeting these ones, because it would be just a waste of money and, while targeting good-performing vendors, you would increase your ROI dramatically.

One thought on “Few words about retention”

Leave a Reply to AffiliateLabz Cancel reply

Your email address will not be published. Required fields are marked *