January/February case studies

Hi!

We would like to show you couple of cases from our partners.

The first one launched the traffic in the middle of January, the second one – in the middle of February.

These cases perfectly illustrate short/mid-term performance of our solution, so that you could get a better idea of what to expect from our system. In addition, both partners, on those test accounts, stopped the traffic for the following performance evaluation.

It is important to notice, that those tests performed without our latest monetization improvements (at average, from 30% to 50%). Also, during the initial system set up we had some performance issues, which led to roughly 20% installs loss, which were, of course, compensated, but not taken into consideration in these case studies.

January test

Dates of installs: 17 January-3 February
Traffic volume: 55К installs
Clicks volume: 2.5M
CR: 1.99%
GEO: T2-T3 (RU,KZ,MX,UZ,UA)
Monetization strategy: App: Antivirus 2 Landing
Traffic source: pop traffic
Spent: $750
Current profit  (1.5 months after the start): $1050
Expected overall profit for the next 2-3 months: $2000

Dates

CR

GEO

February test

Dates of installs: 16-19 of February
Traffic volume: 9К installs
Clicks volume: 110K
CR: 6.17%
GEO: WW (mostly T3)
Monetization strategy: custom link on “Download” button
Traffic source: doorways
Current profit (2.5 weeks after the start): $100
Expected overall profit for the next 2-3 months: $200-250

Dates

CR

GEO